Setup competitive, margin and parent rules by
price zone, store, category, sensitivity or product attributes.
Configure your goals by category
Rounding rules, margin and price variation guidelines by category will avoid mistakes
and accelerate your decision-making process.
Achieve your desired competitive positioning
Location algorithms identify your competitors
in each price zone and help you adjust your prices to reach your positioning.
Execute your strategy seamlessly
Our engine will generate suggestions and notifications in real time based on changes in
costs, taxes or competitor´s prices.
Analyze the impact of your decisions
Prisma estimates an impact in margin and price
image that will help your decision-making process.
Learn with A / B Testing
A/B tests will help you validate or invalidate business hypotheses and feed ML models to
Mystery Shopper App
The APP will automatically send the data to Prisma and generate
suggestions based on the data captured.
Easily assign missions, selecting survey type (Prices or
Exhibition) and method (Photo, Voice Commands), frequency and expiration.
Round your prices, make them attractive
With Prisma® Prices you can setup rounding rules to make your prices more attractive
while earning extra pennies from each transaction.
Price consistency between products and stores
Establish relationships between product families and price zones to achieve automatic
price consistency between your products and stores.
Take care of your margin and your resources
Changing prices implies extra use of resources, such as printing the label or having a
person to change it manually. You can skip price changes that have low impact to focus
on the changes that really matter.